Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.
Reading Time: < 1 minuteUS: The Mayfair Hotel, located in the Theatre District of New York City, has joined the Ascend Hotel Collection under Choice Hotels.
Reading Time: < 1 minuteScandinavia: Choice Hotels EMEA has added four Fortress Hotels to the company’s Ascend Hotel Collection as part of an agreement between Nordic Choice Hotels and The Fortress Hotels.
Reading Time: 2 minutesUS: The Harborview in Wisconsin, The Crossroads Hotel – Newburgh in New York, and the 17 West Hotel in Oklahoma have joined the Ascend Hotel Collection by Choice Hotels.
Reading Time: < 1 minuteUS: Ascend Hotel Collection, boutique brand of Choice Hotels, has announced the addition of 3 hotels to its portfolio. The Shore Club Wisconsin, The Inn Hotel and The Penn Stroud are notable for being only a short drive away from major urban areas, drawing travellers looking to escape quarantine. Each
Reading Time: < 1 minuteUS: The Choice Hotel soft brand franchise Ascend Hotel Collection announced a record-breaking end to their decade. The brand executed 96 contracts in 2019, adding 76 properties to their global portfolio of resorts and boutique hotels. This confirms Ascend’s status as the industry’s largest soft brand, with over 315 properties
Reading Time: < 1 minuteUS: Located in the heart of Gastonia in North Carolina, the Esquire Hotel is the latest addition to Choice Hotels’ portfolio of resort, boutique and historic hotels. The Esquire Hotel is an adaptive reuse of a national landmark building that originally opened as the First National Bank of Gastonia. It
Reading Time: < 1 minuteUS: The Ridgeline Hotel Estes Park is the latest property to join the Ascend Hotel Collection by Choice Hotels International, Inc. Owned and operated by global hospitality company Delaware North, the 147-room hotel recently completed a multimillion-dollar renovation. Jim McGrath, vice president of lodging for Delaware North, said: “After transforming
Reading Time: < 1 minuteUS: The Bluestem Hotel is the latest property to join the Ascend Hotel Collection by Choice Hotels International. The 58-room property is the first boutique hotel to open in Torrance, California. The hotel is owned by the Chanani family, who has operated hotels in the area for more than 20 years.
Reading Time: < 1 minuteUS: An early 20th century automobile building has been turned into an upscale boutique hotel in New Orleans. The St. Charles Coach House is the latest hotel to join the Ascend Hotel Collection by Choice Hotels International. Located on St. Charles Avenue Streetcar line in the Garden District of New
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