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Best Western relaunches Vīb brand
Industry

Best Western relaunches Vīb brand

US: Best Western Hotels & Resorts has relaunched its urban, upscale boutique brand Vīb, with the debut of a new prototype in Tempe, Arizona.
Industry

Best Western GB considers turning hotels into hospitals

UK: Best Western Great Britain is to consider turning its hotels into hospitals if demand for bed space during the coronavirus outbreak puts the NHS under pressure. The group, which has seen a “significant increase” in cancellations for February to the first week of March, has around 260 hotels in
Hotel

Best Western announces third opening of boutique concept Aiden

US: Best Western Hotels & Resorts has opened a 50-acre mountain-top resort in Georgia under its latest boutique hotel concept Aiden. Aiden by Best Western @ Warm Springs Hotel and Event Center is a resort overlooking the valley, featuring custom designed rooms with sliding barn doors and private patios. The
Industry

Best Western GB signs deal with Corus Hotels

UK: The partnership brings seven new properties into Best Western’s portfolio of hotels across Great Britain. Two Laura Ashely properties, The Iliffe in Coventry and The Belsfield in Bowness-on-Windermere, along with five other Corus properties, including the Hyde Park Hotel in London and the St James Hotel in Grimsby, will
Hotel

The Ainscow joins Best Western’s GB BW Premier Collection

UK: Manchester’s historic hotel, The Ainscow, is Best Western GB’s thirteenth hotel activation of the year. With 73 individually designed bedrooms and suites, The Ainscow is a fully restored four-star hotel in Manchester’s historic Chapel Street area. Original features of the 19th century brewery – such as timbered ceilings, steel
Hotel

Best Western debuts second US Aiden property

US: Best Western Hotels & Resorts has announced the opening of Aiden in the Cape Cod town of West Yarmouth, Massachusetts. The property is the second US destination to open as part of the company’s new boutique hotel concept. “Aiden hotels focus on the traveller who wants experience and style
Industry

Best Western opens first GLō hotel in Canada

Canada: Best Western Hotels & Resorts has opened an Ottawa hotel under its boutique brand GLō. An opening event was held to celebrate the brand’s arrival, with brand executives, local dignitaries, friends and families in attendance. GLō is described as “designed with today’s traveler in mind, with digital keys, a
Industry

Best Western opens first Aiden properties

US: Less than two months after launching its Aiden and Sadie boutique brands, Best Western has opened the first Aiden property, with sadie’s debut to follow shortly. The first Aiden Hotel has opened in Seoul, South Korea, in the city’s Gangnam-gu neighbourhood. The 151-room boutique hotel has a multifunctional public
Industry

Best Western launches brace of boutique brands

US: Best Western Hotels & Resorts has unveiled its Sadie Hotel and Aiden Hotel brands. Sadie Hotel will compete in the upscale segment, typically offering a full range of on-property amenities and services, including restaurants, spas, recreational facilities, business centres, concierges, room service, and local transportation (shuttle service to airport