UK: SH Hotels & Resorts has announced it will open a Treehouse Hotel in Manchester, the brand’s second UK location which is scheduled to open in 2023. Developed in partnership with Property Alliance Group, the hotel will mark the first phase of a £200 million redevelopment of the former Renaissance
US: SH Hotels & Resorts, an affiliate of Starwood Capital Group, has announced it will debut the brand in the United States with its first location in Miami opening 2023. Treehouse Brickell, in downtown Miami, will be designed in collaboration with Rockwell Group and SHoP Architects. JDS Development Group, an
US: Barry Sternlicht, original founder of W Hotels, and chairman and CEO of Starwood Capital Group, has announced his latest nature-inspired brand venture, Treehouse Hotels. The founder describes the brand as “the little brother of the 1”, which will be “less serious and more fun and witty”. As such, Sternlicht
Julian Houchin, director of Eden Arc, an alternative accommodation provider, explains why experiential travel is prompting hoteliers to create memorable stays.
EMEA: Hotel brand management company SH Hotels & Resorts names Robert Koren as SVP and area managing director of Europe, the Middle East and Africa.
Worldwide: Starwood Capital has appointed Raul Leal as CEO of SH Hotels & Resorts, effective from 19 August 2021. Leal stepped down from his role as CEO of Virgin Hotels in January this year, succeeded by James Bermingham. At Virgin, Leal spent 10 years with the company. He oversaw the
Worldwide: Starwood Capital Group has promoted Arash Azarbarzin to CEO of its subsidiary company, SH Hotels & Resorts. Azarbarzin succeeds Starwood Capital chairman, Barry Sternlicht. Sternlicht is to remain chairman and will continue to be involved with the organisation. With more than 30 years of experience, Azarbarzin has worked in