UK: Hotel management company InnTelligence has launched a week-long challenge of fundraising events with help from Hospitality Action to support employees who have been affected by the pandemic.
The aim of the campaign is to raise the spirits of those working in the industry by encouraging them to take part in a series of activities. 100 per cent of the donation proceeds will go to Hospitality Action.
Beginning today, the fundraiser will last for seven days with a collective 768-mile challenge – the distance between InnTelligence’s hotels from b+b Edinburgh in Scotland down to Burgh Island on the south coast of England.
Participants will travel their chosen distance either walking, running, cycling, or paddle boarding – anything active. The team will soon become global when The Royal Palm Hotel in the Galapagos joins.
20 members of the Burgh Island team are getting involved in hitting the 768-mile goal. Other events taking place on Burgh Island in support of Hospitality Positivity include an advent fundraiser where participants can win an overnight stay at the hotel, a half-day masterclass in painting, or spend time with the hotel’s executive chef Tim Hall who will take them through some of the dishes in his new book.
Giles Fuchs, owner of Burgh Island Hotel, said: “I’m delighted to be able to announce that Burgh Island Hotel will be heavily involved in the Hospitality Positivity Challenge, which raises money for an incredibly important cause, providing support to those working in our sector who could really benefit from some help. The staff here at Burgh Island are a wonderful community, even spending lockdown together on the island, and therefore everyone is excited to spread some positivity at the end of 2020.”
Other partners of the charity event include hotels such as the Ritz, Cliveden and Lucknam Park, premier champagne brands such as Laurent Perrier, and Michelin-starred restaurants such as Heston Blumenthal’s The Fat Duck and Tom Kerridge’s The Hand and Flowers.
Angela Germain, brand director at InnTelligence, said: “We are incredibly proud to launch Hospitality Positivity, which is a fantastic opportunity for us to help our wider hospitality community. We wanted a really constructive and encouraging campaign to help our people across InnTelligence, to give them something positive to focus on and to bring them together at a time when many of them are on furlough. We genuinely see our teams as our family and we are excited to extend this out to our friends in other hospitality businesses too. Hospitality Action is a fantastic charity providing real help for our industry both in financial terms but also excellent mental health support. We really do believe that we’re stronger together.”
Astrid Wears-Taylor, fundraising and events director at Hospitality Action, added: “Since the pandemic struck we’ve helped countless families put food on the table, pay their bills and care for their children. With tight lockdown rules in place and Christmas around the corner we’re currently experiencing a surge in demand for our support. This why we’re especially grateful to InnTelligence for reaching out to lend a hand via their ‘Hospitality Positivity Challenges’ and we wish everyone taking part the very best of luck!”
Further information on how to sign up for the Hospitality Positivity challenge can be found here.