Worldwide: Accor and Groups360 have partnered to launch GroupSync, a cloud-based technology solution instant online MICE bookings for groups.
GroupSync will become the new engine that powers the current digital RFP process on Accor’s website. In early 2022, Accor will also launch GroupSync Engage which will allow bookings of meeting space to be made directly from the hotel’s website.
The service will available to the majority of Accor’s 5,200 properties globally.
In addition, hotels will be given the opportunity to use GroupSync Optimise, a gifting platform. The solution powers voucher and gift certificate packages for Accor brands in select markets.
Kemp Gallineau, CEO at Groups360, said: “GroupSync Engage will empower Accor to better serve its global markets by allowing planners to book not only meeting space but also group room blocks, F&B and audio-visual services in the same online transaction. Since Accor is a global brand with a significant number of properties outside the US, their launch of this instant group booking technology will speed its adoption across the globe.”
Markus Keller, SVP of sales and distribution at Accor, said: “Accor takes pride in our commitment to strategic innovation, as well as our leadership at the forefront of technological adoption. We are delighted to partner with Groups360 on launching technology that will instigate a significant paradigm shift in the meetings and events industry toward more seamless bookings and unforgettable experiences for meeting professionals and their guests.”
Earlier this year, Groups360 launched its direct booking solution GroupSync at select Hilton and Omni Hotels & Resorts properties.