Alexander Hotels specifies Guestline software for group management

UK: Alexander Hotels, a boutique hotel and spa group has implemented the Guestline web-based PMS and Distribution Channel Manager across its properties.

Alexander Hotels has three properties across England – Alexander House Hotel & Utopia Spa in Sussex, Rowhill Grange Hotel & Utopia Spa in Kent and Langshott Manor Hotel in Surrey. It says the combination of Guestline solutions offers the group “a collaborative platform that will automate its management systems, ensuring increased staff productivity, streamlined workflows and a single overview of the group – important when managing multiple properties offering both accommodation and spa packages”.

The Guestline web-based property management system (PMS) incorporates functions such as conference and banqueting, business analysis reporting, sales ledger and rate management, while the Guestline Distribution Channel Manager delivers “a solution to maximise the yield potential of room stock by offering real time availability to all online sales channels”.

Ian Heath, general manager of Alexander Hotels, said: “We needed to upgrade our PMS so it met with the requirements of PCI compliancy. It wasn’t until speaking with Guestline did I realise just how lacking we were in management solutions. Guestline opened our eyes to the fact we were settling for systems that were outdated and ineffective. They offered solutions above and beyond what we thought we required, effectively transforming all our management processes for the better.”

Alexander Hotels will also incorporate the Guestline Web Booking module into its website, and the Guestline Facebook Booking Module into its company page. “We understand the influence online booking capability has on increasing customer bookings,” explained Heath. “We want to utilise any tools at our disposal to capture all forms of online consumer traffic, and with live availability and real time updates fed automatically into our PMS, we see Guestline’s solutions as the most effective way to increase occupancy rates through these channels.”

Phil Davidson, managing director of Guestline, said: “We are delighted to be supporting Alexander Hotels to manage their business in a more streamlined, effective way. The group, a prestigious member of Small Luxury Hotels of the World, is further recognition of our ability to provide the full service software solutions that the boutique and spa market demands.”

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