Worldwide: Wyndham Hotels & Resorts has partnered with Amazon Web Services (AWS) to develop and deliver new guest services across the company’s 21 hotel brands.
The collaboration forms part of Wyndham’s digital transformation, investing in technology that automates hotel reservations, supports franchisees, simplifies operations, and enhances the guest experience.
Moving to AWS, Wyndham will head towards its goal of running 90 per cent of the company’s infrastructure in the cloud. Expanding its presence in the cloud will enable Wyndham to onboard and integrate new properties into its network seamlessly, whilst also allowing for the launch of new services for franchisees and guests more easily.
For example, Wyndham will use AWS to automate check-in and deliver customised offers during hotel stays, such as recommendations on local attractions, restaurants and entertainment. The chain will also use AWS machine learning to optimise over 90,000 daily rate changes according to factors such as location, weather, and time of year.
Scott Strickland, EVP and chief information officer at Wyndham, said: “We are excited to expand our strategic relationship with AWS, the world’s leading and most comprehensive cloud provider, to create one-of-a-kind experiences for our guests and increase our operational efficiency on a global scale. By moving the majority of our workloads to the cloud, Wyndham was able to rapidly respond to the changing business conditions brought on by Covid-19, and now we’re positioned to scale our operations as different parts of the world begin to reopen. The agility we have gained in moving to the cloud, thanks to AWS’s vast portfolio of cloud technologies, helps us expand our digital guest services and introduce new solutions and functionality for our franchisees in a matter of days rather than months.”
Greg Pearson, VP of worldwide commercial sales at AWS, said: “The hotel industry has faced a series of rapid changes recently, yet by running on AWS Wyndham gains the insights and agility it needs to support its franchisees, transform its customer engagement, service, and business models, and remain an industry leader. Leveraging AWS’s proven operating experience, global infrastructure, and unparalleled portfolio of cloud capabilities, Wyndham has the ability to scale its operations to every corner of the globe and drive innovations across its digital channels. This collaboration is helping Wyndham to become an even more resilient organisation that can meet customers’ ever-changing needs and build for what’s next.”
Wyndham first began working with AWS in 2018, migrating its core reservation system, PMS, and data processing platform to AWS. The new partnership will see AWS’ portfolio of cloud technologies deployed at approximately 9,000 hotels in nearly 95 countries.