Europe: Booking.com has announced the launch of a new pilot product, CityBook – a responsive digital guide – in the cities of Paris, London and Amsterdam.
The guide will provide recommendations around things to do, showcasing local offers and discounts, and will provide content to help guide a traveller’s decision.
CityBook utilises machine learning models that take into account location, the makeup of the group (solo, couple or family), at which stage they’re at in the trip (first or last day), as well as weather and real-time availability to offer calculated and contextually-based information.
The CityBook products, content and features that consumers like best will then be rolled into the central Booking.com app.
Ram Papatla, VP of experiences at Booking.com, said: “With CityBook, we want to put all the best possibilities for experiencing a city in the palm of your hand. Bouncing between dozens of sites and apps to get the best information and then still having to book everything separately is not the most enjoyable or seamless process. We want to help people focus on the fun part of travel planning – inspiration – and make the booking and organisation for a trip a snap, with actionable content that’s all bookable in a couple of taps and all conveniently organised in one place.”
The app is available on Android and iOS devices, or travellers can visit the web version of the CityBook site on a desktop.
Currently accessible in Amsterdam, London and Paris, Booking.com plan to launch CityBook in Tokyo, New York, Berlin, Barcelona and Rome in the coming months.
