US: Women’s media brand Cosmopolitan has launched a travel-booking service called CosmoTrips.
The new offering, aimed at Gen-Z’s and millennials, is only available for travellers in the United States. Cosmopolitan has partnered with DH Enterprise & Associates (DH) to build the platform which has debuted with two and three-night itineraries in four cities: New York, Austin, Charleston and West Hollywood.
Additional destinations including New Orleans, Miami and Las Vegas will launch in the coming months.
Vetted by the editorial team at Cosmopolitan, each itinerary is delivered in collaboration with Travel Curious. Trips include places to stay and eat, activities to experience, as well as exclusive discounts.
Nancy Berger, SVP/publishing director and chief revenue officer of Hearst Youth + Wellness Group, the publisher of Cosmopolitan, said: “Our audience of Gen-Zers and millennials are considered the golden generation for travel, and research shows that they prioritise experiences over things. CosmoTrips travel packages are specifically curated for this demographic, vetted by our editors, and include perks and surprise and delight moments, many of which are exclusive to our offering. Cosmo is such a trusted resource on so many aspects of their lives; creating a travel experience they will love, making it easy to book, and guaranteeing them a fun time was a natural brand extension for us.”
Jessica Giles, editor-in-chief of Cosmopolitan, said: “Our editors love to travel—and so does our audience. CosmoTrips not only takes out the stress of planning their next vacation, but travellers are guaranteed an experience that passes our editors’ pickiness test, all without lifting a finger. With the coolest destinations, chicest restaurants, and the secret spots only locals know about, these are the extremely curated trips that our audience deserves.”
Klarna is official “travel now, pay later” partner of CosmoTrips. The payment platform is fully integrated into the CosmoTrips booking website, and across Klarna’s app and website CosmoTrips will be advertised and promoted.
David Sandstrom, chief marketing officer of Klarna, said: “We are excited to be partnering with Cosmopolitan on their new travel proposition, CosmoTrips. Together, we are looking forward to giving readers the opportunity to explore new cities whilst spreading the cost of their experience.”
