Cover Genius appoints EMEA head of travel partnerships

EMEA: Cover Genius, a global insurtech company, has appointed Peter Smith to oversee new and existing partnerships across the UK, Europe, the Middle East and Africa.

Smith has over 20 years of experience in the travel industry, having worked closely with the founders of and to build two leading price comparison websites.

Prior to joining Cover Genius, Smith was the head of new business at Holiday Extras, where he helped to develop partnerships to enhance the company’s customer experience, ultimately driving incremental revenue.

Smith said: “I am excited to be joining Cover Genius and look forward to helping the world’s largest travel brands to provide personalised protection for their customers. Cover Genius has developed a suite of next-generation global insurance solutions which make it easy for travel companies of all types to quickly integrate relevant insurance products, with outstanding service – leading to happy customers and greater lifetime value.”

Angus McDonald, CEO and co-founder of Cover Genius, added: “Cover Genius has already established a firm foothold within the travel sector across EMEA, and Peter’s extensive knowledge of the market, combined with his expertise, will only further bolster our presence as we look to give even more travel partners the ability to customise, add-on, and embed insurance for the needs of any customer and any itinerary.”

The appointment follows a recent Series B funding round, which raised USD $10 million to support the company’s investment in talent and worldwide growth.

Cover Genius has offices in London, New York, Sydney and Tokyo. Its award-winning technology, XClaim, delivers a Net Promoter Score (NPS) of over 65, which has been recognised as the highest result for a global insurance company.

Cover Genius also co-creates insurance products with partners, and has products in more than 60 countries and 50 US states.

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