Cvent announces partnership with HSMAI Region Europe

Europe: The two-year partnership will see Cvent provide its technology solutions to more than 75 events organised by the HSMAI Region Europe.

The Hospitality Sales and Marketing Association International will utilise Cvent’s technology platform including:

  • OnArrival – HSMAI Europe event organisers will use this function to check-in attendees, streamline onsite registration, print name badges on-demand, and make payments through manned or self-service kiosks.
  • Social Tables – Event organisers will leverage to-scale diagramming software with visual seating solutions for real-time collaboration between planners, vendors, and event staff.
  • Cvent Appointments – Event attendees can pre-book meetings with customers, prospective clients, and fellow members before attending.

Cvent will also work closely with HSMAI to deliver unique content and share industry insights to almost 3,000 European members.

Levering insights on global sourcing trends from the Cvent Supplier Network – an online marketplace connecting event organisers with venues – as well as additional proprietary data gathered through Cvent’s suite of supplier and venue solutions, HSMAI will offer its members a look into trends that are impacting the hospitality space.

Graham Pope, head of Europe for Cvent Hospitality Cloud, said: “From the onset of discussions with HSMAI, we could see this partnership was a natural fit. Cvent, like HSMAI, is dedicated to supporting the hospitality industry at every step of its business cycle and ensuring it has the right tools as well as educational and commercial insights to transform and maximise MICE business opportunities. This is a very exciting collaboration and we’re looking forward to supporting HSMAI as it continues to grow its membership and enhance its industry events programme across Europe.”

Ingunn Hofseth, president and CEO for HSMAI Region Europe, added: “After having been active in Europe for many years on national levels, HSMAI Region Europe became a true PAN-European organisation at the end of 2015. Their European office was relocated to London by the end of 2018. This important and great decision has led to a rapid growth within Europe. The collaboration with Cvent will contribute to our further growth and development and will benefit us both and with that, most importantly, the hospitality industry itself. We are very happy with our amazing new partner.”

Cvent is meetings, events, and hospitality technology provider with more than 27,000 customers worldwide. Its suite of products automate and simplify the event management process and maximise the impact of events.

The Cvent Hospitality Cloud partners with hotels and venues to help them drive profitable MICE business, whereby more than USD $16 billion in business is sourced through Cvent’s online platforms each year.

HSMAI Region Europe sets up meetings and conferences around the latest trends and research outcomes, handing out awards and organising roundtables with industry experts.

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