US: Meetings, events, and hospitality technology provider Cvent has acquired Jifflenow, an appointment scheduling solution and iCapture, a lead capture tool.
Cvent can now offer executives and sales teams a solution to maximise their time at events and trade shows as well as streamline post-event follow-ups.
The acquisitions of Jifflenow and iCapture will support sales and marketing teams to improve trade show performance with automated appointment scheduling and lead capture.
With configurable qualification questions and CRM integrations, iCapture can facilitate efficient lead capture onsite. In addition, Jifflenow simplifies the process of booking qualified appointments at the event.
Hari Shetty, CEO and founder of Jifflenow, said: “The Jifflenow team is excited to continue its mission to transform meeting automation as an integral part of Cvent, a clear leader that continues to transform the meetings and events industry.
“Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship. It takes a highly committed team to reach the level of success that we have achieved, and we’re excited to leverage Cvent’s global scale, research and development resources and robust partner ecosystem to continue to innovate to help organisations capitalise on their trade shows and conferences.”
Brady Roberts, president and co-founder of iCapture, said: “Trade shows and conferences offer some of the highest quality engagements sales teams will encounter, and iCapture was founded nearly 12 years ago with a single goal in mind: helping organisations capture those engagements and turn them into revenue-generating opportunities. With organisations investing more in trade shows to reconnect with customers and prospects, now’s a great time to join the Cvent team and add our best-in-class solutions to their platform.”
Reggie Aggarwal, CEO and founder of Cvent, added: “Over the past nearly 25 years, we’ve helped power global meetings and events programmes, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward. We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”