Worldwide: Meetings, events and hospitality technology provider Cvent has announced it will partner with Zoom Video Communications to power hybrid events.
Organisations that are already working with the Cvent platform for in-person events will soon be able to integrate with Zoom Events to deliver a hybrid experience.
The capabilities to host hybrid events will be made available through Cvent’s app, and soon in the Zoom App Marketplace. Tools can be used across Zoom meetings, webinars and events.
Patrick Smith, CMO at Cvent, said: “In today’s event environment, an organisation’s total event programme includes a blend of in-person, virtual, and hybrid events to maximise attendee engagement, reach and overall programme impact. But without the right technology partners, organisations often struggle to effectively manage and execute their more complex hybrid experiences.
“As a leading communications platform, Zoom recognised this area of opportunity, and we’re excited to work with the company to help our mutual clients deliver world-class hybrid experiences.”
Steven Li, ISV sales and strategy leader at Zoom, said: “We recognise the value Cvent brings as a long-time leader powering in-person events around the world. Zoom has always been a company built to connect and bring people together, which is why we are excited to team up with Cvent so that our customers can seamlessly tap into our best-in-class platforms to deliver more dynamic and impactful hybrid events.”