Expedia Group commits $275 million to partner recovery programme

US: Expedia Group has pledged $250 million in marketing credits and financial relief for those properties that participate in the programme, with a $25 million fund going towards advertising destinations.

The three month programme, currently piloting in select countries in Asia, will see Expedia turn 25 per cent of the compensation it earned in 2019 into marketing credits. According to some, credits have a $100,000 maximum. 

These credits can then be used over a designated month to improve a property’s visibility. 

Expedia will reduce its commission by 10 per cent for these three months, and will extend payment terms for Hotel Collect bookings by 90 days. 

The company is also providing data to track trends though a new analytical took called Market Insights. The dashboard will provide trends on website traffic, stay dates, and demand source markets, and is complimentary to all partners utilising Partner Central.

To support chains, Expedia has released a streamlined version of its optimised distribution solution, allowing hotel partners to add wholesale rates into Expedia Partner Solutions. Inventory can then be position across Expedia’s network of airlines, loyalty and membership organisations, financial institutions, and offline travel agencies.

Expedia Group Media Solutions, the advertising arm of Expedia Group, is rolling out destination-led campaigns to rekindle interest in travel. Its $25 million fund will support destination and supply partners to managing advertise spend and maximise conversions.

Cyril Ranque, president of Travel Partners Group at Expedia, said: “There is no ‘one-size-fits-all’ plan for recovery. Restoring travel will take an unprecedented level of partnership across public and private sectors, and a deep understanding of what our partners need. This recovery program is the first step in our long journey to rebuild a more resilient, inclusive, and sustainable global travel ecosystem.”

The company has also added a training programme called Expedia Group Academy, and has introduced a feature for partners to highlight the hygiene measures at their properties.

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