Israel: The Federmann family, creators of the Dan Hotels group, are looking to grow their latest brand, Link Hotel & Hub, on an international scale.
The first hotel of the brand’s portfolio, which opened in June 2018 on King Saul Avenue in Tel Aviv, aims to expand into Europe and in various locations in the United States. Link focuses on self-service technology and a hub designed to cater for co-working, as well as a kitchen and bar, and entertainment.
All the hotel services are carried out through the dedicated LinkApp and the team on site operates on the basis that everyone can deliver any task required.
Ron Federmann, head of development for the brand, told HOTELS that ADR is running about 15 per cent lower than Link’s direct competitors, while occupancy is higher than peers at around 80 per cent.
Federmann said: “Our direct competition in Tel Aviv is primarily the four-star business hotels and some of the larger boutique hotels, although what sets Link apart is our focus specifically on the modern business travellers and creating a hotel environment that caters to the convenience and comfort for both business and pleasure.”
Federmann added that Link distinguishes itself from other hotels by incorporating local street art (including photographer Daniel Siboni) and technology in its rooms.
Each of the ten floors in the Tel Aviv building features art belonging to a different street artist whose pieces can be seen in guest rooms, the hub and other public spaces respectively. Furthermore, the artwork can be bought online via the Link App.
Federmann said: “Street art ‘links’ the visitor to the contemporary and urban side of the city. We also offer an application, which guests can check in, check out and use as a virtual concierge throughout their stay.
“The app would also be our biggest challenge, as it is an innovative development and we want our guests to have a smooth experience without any technological flaws,” he added.
Link’s app also carries out tasks such as unlocking guest room doors, serving as the house phone for free calls in Israel, and controlling in-room features like the TV, air conditioning and the colour and intensity of the lights.
The Hub floor caters equally for guests seeking relaxation and co-working facilities for business travellers / bleisure purposes.
There are worktables, a kitchen and bar, private meeting rooms, a pool table, and board and video games. The 150-square-metre gym and spa facilities include a fully equipped gym, personal fitness instructors and massage treatment rooms.
For more information, visit the Link Hotel & Hub website here.
