Europe/Asia: Guestline, a European hotel software platform, has acquired Newbridge Software Ltd, a cloud-native electronic point of sale (ePOS) software company.
The acquisition will assist Guestline in providing the software necessary to operate bars and restaurants. It will strengthen Guestline’s platform which already provides distribution, guest experience, operations software and payments to hotels across Europe and Asia.
Established in 2016, Newbridge has helped independent and group operators, including hotels, across the UK to manage bars and restaurants. Features of the platform include stock and staff management, real-time revenue and profit reporting, table ordering, promotions and more.
Newbridge will continue to operate as a separate division within the Guestline Group and its software will be offered stand-alone or as a part of Guestline’s cloud platform into which it will be fully integrated.
Cameron Thomas, managing director at Newbridge, added: “I am very pleased for both our customers and our staff that with Guestline we have found the right partner to secure a strong future. Guestline’s expertise, scope of operations and position in the market will offer Newbridge Software an exciting, new opportunity to continue to grow and prosper, which I, along with my Newbridge colleagues and new Guestline colleagues, am very much looking forward to being a part of.”
Andrew McGregor, CEO of Guestline, said: “We set out to build the most comprehensive and feature rich platform that enables independent hotels and hotel groups to operate more efficiently and profitably across sales, distribution, guest experience and operations. Enhancing our ePOS capabilities has been a strategic focus for Guestline and we are excited to take the next step towards realising that ambition with the acquisition of Newbridge, which is a key part of the hospitality technology ecosystem.
“The team’s knowledge, expertise and feature rich software were all critical factors for us during the acquisition process. We look forward to working with the Newbridge team to help them expand their market reach and continue their stellar growth.”