Worldwide: Global multidisciplinary hotel firm Hotel Solutions Partnership has announced an alliance with hotel consulting firm Hotelivate.
The groups have come together in order to help each other both market across Asia-Pacific, the Middle East, Europe and Africa.
Hotel Solutions Partnership is a global consultancy focused on holistic solutions for international hotel businesses. They offer services from Covid-19 response planning, hotel feasibility studies, asset management, operator search, market studies, sales, marketing and revenue management, concept development and hospitality branding in EMEA, Asia-Pacific and the Americas.
Katarina Craig, Hotel Solutions Partnership CEO, said: “Established over 15 years ago, HSP has become known as the consultancy that thinks globally but acts locally. Clearly, this alliance brings together two remarkable consulting forces, and our clients are certain to benefit from it.”
By coming together with Hotelivate, the two brands hope to increase their reach within the market. Hotelivate centres on the Asia-Pacific region, providing consulting services and hosting many of the region’s most successful conferences.
Manav Thadani, founder and chairman of Hotelivate, said: “The strategic alliance with HSP is a step forward for both firms to leverage our strengths and promote core offerings across a wider geography. With a strong pipeline of hotels, EMEA and the Asia Pacific regions are amongst the fastest growing markets globally, presenting unique opportunities and challenges.”
Marketing firms have been attempting to redouble their efforts during this global downturn. Reiimagine launched a sales and marketing service for boutique hotels, and the Hotel Marketing Association has appointed Petra Clayton as its new chair.