UK: Hospitality e-commerce technology company Journey has launched Spa Direct, a digital marketing programme aimed at generating direct revenue for hotel spas.
Spa Direct combines keyword research, digital advertising for Google, Meta and Instagram, and display and retargeting campaigns, with strategic planning and optimisation sessions fulfilled by the Journey team alongside a bespoke digital dashboard.
The Spa Direct programme is open for pre-registration and is delivered on a first-come first-serve basis – limited to the first 20 spas. Partners pay a flat monthly management fee, requiring a minimum monthly media spend. Journey also provides a money back guarantee.
Laura Meeson, director of Spa Direct, said: “[The programme] builds on our digital marketing expertise, as well as our proven track record of helping hotels reduce their reliance on OTAs via direct bookings. High commissions have dominated the market for too long. Spas and their customers deserve better, and the Spa Direct programme delivers both quality and quantity of digital traffic, improving the financial performance of spas and creating the opportunity for a deeper customer relationship.”
Simon Bullingham, CEO of Journey, said: “Combining our direct booking technology with our digital marketing expertise, Spa Direct builds on the great returns our hotel partners have already seen in their spa and wellness offerings: from £21:£1 for Fairlawns Hotel & Spa to £37:£1 for Sopwell House, we know how to get results and claw back market from costly OTAs.”