UAE: Jumeirah Group has partnered with identity verification company Incode Technologies to enhance the customer journey.
Jumeirah will utilise Incode’s digital and biometric technology to customise the guest journey on and off property.
Key features of the partnership include:
• An automated identity verification engine to validate the identity of a guest and connect the individual with a Jumeirah One account. Guests can verify their identity themselves at their convenience.
• A digital profile of each guest is created from existing IDs and payment sources.
• Guests can then use their faces to manage their respective journeys. This includes making a reservation, accessing a digital key, and ordering amenities and room service.
• Using biometrics, guests can pay for any services at their respective property without the need for a physical payment card.
Pedro Deakin, SVP of brand and design at Jumeirah Group, said: “Time is precious for our guests and so we constantly look at ways in which to make their experience as seamless as possible so they can maximise their time with loved ones. With our new partnership with Incode, we will leverage the system’s personal recognition capabilities and connectivity so that our in-house systems can intuitively tailor the guest experience based on purchasing behaviour and stored personal preferences, building trust and strengthening connections.”
Ricardo Amper, founder and CEO of Incode, said: “We are honoured to have the opportunity to partner with Jumeirah Group – visionaries in luxury guest experiences – to pave the way for a new generation of highly curated and personalised services. Together, we have created an experience that brings a ‘wow’ factor, creating ‘aha’ moments across every touchpoint in the guest journey. By remodelling and removing friction across these experiences, we are building trust and creating delight between hotels and their customers.”
Incode, based in San Francisco, works with banks, fintechs, hotels, governments and more to support identity verification and payment.
Jumeirah Group, a member of Dubai Holding, operates a portfolio of more than 6,500 keys (25 properties) across the Middle East, Europe and Asia.
