Worldwide: Developed in collaboration with French brand Absolution, Mama Shelter has launched Mama Skin, a 100 per cent organic, cruelty-free and vegan cosmetic range.
The Mama Skin products will be available in all branded properties globally. The range includes a solid, all-in-one bar for hair, face and body, a solid hand soap, and body cream.
Products will be available in-room and for sale in all Mama Shops on site as well as on the e-shop.
Cédric Gobilliard, managing director of Mama Shelter, said: “[We are] a forward-thinking brand, determined to push the boundaries of hospitality. With this new range of cosmetic products, we wanted to amplify our environmental commitments already undertaken within Mama. The solid is more than a trend, it is a concrete response to the environmental challenges of tomorrow.”
Earlier this year, Mama Shelter announced five hotel openings for the rest of 2021. One of these, Mama Lisboa, is now scheduled to open early January 2022. The brand is part of Ennismore, a joint-venture with Accor, formed in 2021.