UK: InterContintental Hotels Group (IHG) has signed up to the use of Parity Insight, OTA Insight’s end-to-end parity solution.
OTA Insight is a cloud-based data intelligence platform for the hospitality industry. Its platform integrates with other industry tools such as hotel property management systems, RMS solutions, and data benchmarking providers.
Within six years of trading the company has reached a 50,000-client benchmark, and has recently been named the UK’s 17th fastest-growing private technology company in the Sunday Times Hiscox Tech Track 100.
“In a world of multi-channel distribution, maintaining online rate parity is a huge and increasingly complex challenge for global brands and regional chains,” said Sean Fitzpatrick, CEO of OTA Insight. “We’re delighted that IHG has chosen OTA Insight to help address their online rate parity issues.”
“We now support nine of the top 10 global chain parity programs, demonstrating the industry’s level of trust and confidence in our solutions,” he continued.
Other partnerships for OTA Insight include customers like Radisson Hotel Group, Wyndham Hotels and Resorts, Best Western Hotels and Resorts, and NH Hotel Group to name a few.
Philippe Garnier, VP Third Party Distribution at IHG, commented: “We appreciate the recent developments made by OTA Insight to its end-to-end parity solution, Parity Insight. OTA Insight gives our hotels a solution that is simple to use and that will contribute to channel optimisation efforts.”
To support the growth of the company, OTA Insight has doubled its number of employees in the last 12 months, with staff and hubs across six continents.