Ovolo reveals new branding project

Hong Kong: Ovolo hotel brands have adopted a new quirky branding style to their properties.

Wonder.full is the name for the new campaign, which captures the unique emotions in each individual hotel.

This has come to life across a variety of key guest touchpoints, with hotel keycards to print ads, to in-room “loot bags,” all of which hope to add to a traveller’s sense of wonder. These ‘Curios,” bring an element of the unusual to the hotels designs, all of which contribute to Ovolo’s own cheeky identity.

Stephen Howard, group marketing director, said: “Each unique, Ovolo hotels are famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution.”

The brand has also unveiled a new brand architecture – the By Ovolo Collective. These include Nishi Apartments Canberra, the introduction of The Sheung Wan Central Hong Kong (formally Mojo Nomad Central) and Ovolo’s new Bali property, all of which will be available for booking by Q4 2020.

Ovolo Hotels Founder and CEO, Girish Jhunjhnuwala said: “A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design- savvy audience gave us an opportunity to elevate our brand whilst maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do.”

This continues Ovolo group’s identity as a modern and engaging group with a mix of compelling design and comfort.Ovolo Hotels

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