UK: Edwardian Hotels London (EHL) has signed a long-term agreement with Travelport that will see the travel platform deliver digital advertising for the firm.
As the largest hotel partnership of its kind, Travelport will provide support to EHL’s range of four-and-five-star hotels, as well as its food and beverage offerings.
This includes the launch of the group’s “super” boutique hotel, The Londoner, in 2020. Other properties in EHL’s portfolio include The May Fair and Radisson Blu Edwardian, also in London.
Jason Clarke, SVP and MD of travel partners at Travelport, said: “This new long-term agreement with Edwardian Hotels London is testament to the value that our travel partners place in the solutions we provide at Travelport.”
“Our ability to communicate compelling messages that support travel agents at every stage of the booking process was central to our discussions about areas where our Digital Media Solutions team could add commercial value,” Clarke added.
As part of the agreement, EHL is to become Travelport’s primary hotel research and development partner, thereby giving the company access to Travelport’s business intelligence, data, mobile and hospitality teams.
This will allow both parties to test and pilot new products and initiatives, and work is currently underway to increase engagement with travellers via advanced data insights and mobility platforms.
Director of marketing and E-commerce at EHL, Siraj Singh, said: “Travelport provides us with access to a vast international agency network, the intelligence to understand what influences agent searches and bookings, and the tactics that can achieve quantifiable and notable results.”
He continued: “We were delighted with the return on investment we received in our first campaign with the company. We look forward to continuing and expanding our partnership and reaping the many benefits that this will provide over the next decade.”