UK: Hotel eCommerce and technology platform Journey Hospitality has partnered with Pride of Britain Hotels.
Journey Hospitality, originally established as a digital marketing agency for luxury hotels, has evolved over the years into a technology company. Its latest launch of OneJourney provides hotels with an eCommerce platform for guests to book rooms, spa treatments and restaurant reservations all in one purchase.
The group already partners with over half of Pride of Britain members, delivering websites, digital marketing services and gift voucher technology. Now, Journey will power more than 50 member hotels within the Pride of Britain collection.
Journey Hospitality CEO, Simon Bullingham said: “At Journey Hospitality, we help hotels grow their direct business. We’re bringing our eCommerce expertise to the Pride of Britain Hotels brand to commercialise their offering with an immersive digital journey, curated content and a new gift voucher solution to drive revenue.
“We see Pride of Britain as the absolute mark of excellence for luxury British hotels. We’re thrilled to be bringing this unique proposition to life online.”
Pride of Britain Hotels CEO, Kalindi Juneja, added: “We are very excited for this next phase for Pride of Britain Hotels as we work towards the launch of our new brand identity and website in January. This partnership with Journey supports our aspirations to amplify our digital presence and increase brand awareness. We aren’t just working on the aesthetics and functionality of our new website but also content that will inspire and resonate with our audience.”