US: Reiimagine Inc. has announced a new range of sales and marketing support services designed for luxury independent boutique hotels and resorts.
The measure is designed to be a one-stop shop assisting boutique hotels seeking additional client outreach in the US and international markets.
The company focuses on group and leisure sales, digital marketing, and destination marketing for 4-5 star properties, with additional services in social media, training, public relations, and leadership taskforce resources. The company’s prioritisation of service and client deliverables allows smaller brands to get into meetings with top brands and decision makers.
Penny Wing, CEO of Reiimagine, said: “Most independent boutique hotels and resorts have limited resources and often have little or no existing brand recognition when compared to the large chains. Our company is focusing on services that will help these properties gain more exposure through building personal connections and one-on-one presentations.”
Reiimagine’s sales services range from lead generation prospecting, and client visits, to agency visits and setting up road shows. By keeping things affordable, it hopes to attract clients with potentially limited funds.
Wing added: “Best of all, we have made our business model cost effective, affordable, and commission free, so we can help our clients with limited funds stretch their marketing dollars further. We are excited to bring this new concept to the independent boutique hotel and resort market during these challenging times.”
Support programmes for the industry have been launching to support boutique hotels during these times. Jurny launched a next-gen flexible hospitality solution, and Hotel Force implemented a volunteer mentoring programme to help support independent hotels’ recovery.