Worldwide: OTA Insight are celebrating the news that their lead product, Revenue Insight, has become the hospitality industry’s number one business intelligence tool.
The tool has been averaging an uptake of over 100 new properties a month and is apparently continuing to rise.
Recent partners include Soho House, Belmond Ltd., Hard Rock Hotels & Casinos and Highgate. Its most recent partnership may also be its largest, partnering with InterContinental Hotels Group to expand to hundreds of properties worldwide.
The tool provides instant insight feedback when provided with PMS data from hoteliers, allowing them to improve strategic decision making. Jeff Young, director of revenue management at Revenue Insight client Minor Hotels said the tech “has enabled us to be more nimble and seize commercial opportunities”.
Its most recent feature, budget and forecast, allows users to monitor their performance vs targets and is a direct result of consumer feedback. The addition allows revenue managers to assess whether they’ll hit targets quickly and when they need to adjust their strategy.
Sean Fitzpatrick, CEO of OTA Insight said of the news: “We’re really happy with the positive response we’ve received from both our customers and the industry at large to Revenue Insight. We’re delighted to see the tool being used in meetings and across teams, breaking down the traditional information and operational silos.”
OTA Insight was named one of their UK’s fastest growing private tech companies, ranking 17th in the Sunday Times Tech 100 last year. With software solutions becoming more prominent in the industry, OTA Insight may see further adoption in the new year.
