Worldwide: RMS Cloud, a software company for the hospitality industry, has improved its inbuilt internet booking engine (IBE) to enhance functionality and improve the user experience.
Based on client and guest feedback, RMS has redesigned the IBE’s layout to offer a snapshot display screen that shows relevant content, a booking cart process, the ability to view cancellation policies, and a map link for travel directions.
For property managers, the design is fully customisable. Logos and different colours can be added to reflect branding.
Peter Ferris, director of global sales and marketing at RMS Cloud, said: “Our IBE is native to the RMS system and is a pinnacle function that enables clients to leverage direct bookings and reduce third-party commission costs. What makes the IBE so special are the visual enhancements and functionality improvements. These will create better guest experiences, which we know are critical for conversion.
“To drive property profitability, we’ve enabled curated up-sells at key steps of the customer journey, with inclusions such as the ability to include images,” he continued. “Compared to other IBEs in the market, our exciting new product also gives operators the ability to sell at the category or room level, ensuring that they never miss a booking.”
Rachael Todd, IBE project manager, added: “Many of the enhancements that we’ve added are guest-driven, so when making the reservation, guests will be prompted to click links that are tailored to what they want to get out of their booking experience.”
RMS’ product development team will continue to enhance the IBE based on customer feedback and suggest box requests.