China: Sabre Corporation has completed the initial rollout of SynXis Retail Studio for pilot customer Cordis Hotels & Resorts in Hong Kong.
SynXis Retail Studio has been created to deliver personalised travel experiences for guests, enabling hoteliers to diversify retail goods, services, experiences and merchandise at the point of distribution. It allows for additional revenue to be generated outside the hotel room.
Cordis Hotel & Resorts in Hong Kong has been a pilot customer for SynXis Retail Studio since 2019. The company has seen a 53 per cent increase in experiences, a 46 per cent increase in merchandise, and a 35 per cent increase in services sold per room night when compared to the same period in 2019.
The product is integrated with SynnXis Central Reservations and SynXis Booking Engine. In the future, it is expected to utilise analytics via machine learning to optimise revenue.
“SynXis Retail Studio is a game-changer,” said Scott Wilson, president of Sabre Hospitality. “With the development of this revolutionary technology, we seek to re-define the way hoteliers do business and place a greater focus on guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results that we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalised travel.”
Tom Winrow, VP of product management at Sabre Hospitality, added: “To succeed in the competitive industry that we face today, it is crucial that hoteliers have the right technology in place to meet customers’ expectations. With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties, and we are excited to see the benefits for the wider industry as we move beyond the pilot phase.”
Further information about the SynXis Retail Studio can be found here.