Australia: Hotel commerce platform SiteMinder has acquired guest engagement suite GuestJoy, set to be completed this year.
GuestJoy has been part of the SiteMinder ecosystem since 2017. The acquisition will expand SiteMinder’s hotel commerce offering, allowing hoteliers to automate and digitise their guest communication and upsell revenues.
Founded by Alar Ülem and Annika Ülem, GuestJoy was created to make it simpler and faster for hoteliers to communicate directly with their guests and increase customer value via their property management system.
Alar Ülem said: “We know firsthand how distracting and cumbersome unfit technology can be while you are working hard to deliver an impeccable, memorable guest experience. It’s why we set ourselves the mission of designing GuestJoy to be very easy to use, using data-driven intelligence and automation. We also know that seamless, unified technology can transform hotel businesses, and this is why we are so proud that GuestJoy will become a SiteMinder company.”
Annika Ülem added: “SiteMinder is unrivalled in its deep feature capabilities in hotel technology, and for its scale of connectivity in the hotel tech market. We can’t wait to join SiteMinder’s vision to bring every hotel into the new era of hotel commerce, by helping hoteliers connect meaningfully with their guests along every step of their accommodation journey.”
Sankar Narayan, CEO and MD of SiteMinder, said: “We are thrilled to announce SiteMinder’s acquisition of GuestJoy this year. Great technology powers human connection, and this couldn’t be truer for hotel tech.
“GuestJoy is highly regarded within the hotel tech industry for its simple user experience, seamless guest communication functionalities and integration capabilities, which are essential for the modern hotelier to deliver a winning and profitable guest experience, while also optimising their booking and ancillary revenues. GuestJoy’s capability to automate and personalise guest communications will allow SiteMinder to offer a fully integrated user experience for our hoteliers, as we continue to deliver on our hotel commerce platform vision.”
The agreement to acquire GuestJoy follows SiteMinder’s IPO in 2021. It also comes not long after SiteMinder released its all-in-one hotel commerce platform in April, which unifies the company’s channel management, distribution and booking engine products with market insights, automated payments, website-building capabilities and over 1500 partner integrations.