SiteMinder launches booking insights tool World Hotel Index

Worldwide: Sourced from the bookings of SiteMinder’s 35,000 customers and across 400 booking channels, the World Hotel Index provides data on booking volume at a global, country and city level.

The tool is refreshed daily and free to access, providing insight into macro and local trends for hoteliers, hotel investors and travel professionals.

Mike Ford, founder and managing director at SiteMinder, said: “A lot of data exists around travel bookings, but nothing is available around hotel booking momentum specifically, and at the speed and scale that SiteMinder is uniquely positioned to provide. In this period of huge uncertainty, our customers are seeking a light at the end of this very dark tunnel and we know it will come at different times, as cities and nations begin to lift travel restrictions. The traditional performance indicators around hotel performance have no relevance in a world where hotels have minimal business coming in, if at all.”

“Accommodation providers have always stood as the lifeblood of the travel and hospitality industries, and they will resume that role again once the COVID-19 crisis has passed. The World Hotel Index gives them the chance to prepare for their future guests by anticipating when that time will come and looking to other markets as guides in the meantime.”

The World Hotel Index is incorporated into another initiative: HomeForHotels. It’s a platform that gives hoteliers access to the World Hotel Index, and is a source for industry programmes and a place to share advice.

HomeForHotels is led by SiteMinder and backed byAirbnb, EasyWay, Hotelkit, InnQuest, Oaky, Preno and RoomPriceGenie as the founding supporters.

SiteMinder is a guest acquisition platform used across 160 countries to generate reservations worth over £27 billion in revenue for hotels each year.

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