UK: Working in partnership with Naomi Joy Living, The Residence has introduced two signature scents for the brand.
The idea behind the launch was to create an olfactory moment that resonates with a guest and entices them to visit again.
Of the two scents are jasmine and patchouli, and sandalwood and amber. Each diffuser is accompanied with captions that read “Unapologetically You” and “Namastayin” respectively.
Diffusers will be gifted within the welcome pack for guests to place within the property.
Naomi Joy Living is a self-owned business that creates scented candles. Its latest collection was inspired by the Black Onyx stone which has strength giving properties.
The Residence has recently announced two locations in London, including The Residence Tower Hill. The company partners with up and coming small businesses to create bespoke experiences for its guests.
Scent marketing is a powerful tool that increases guest satisfaction. Click here to read more about using the power of fragrance to connect emotionally.