Worldwide: The suite of new tools help consumers find, filter, and validate health and safety information both domestically and internationally.
The tools are available in all 49 markets where Tripadvisor operates, and more than 13,850 properties have already activated the feature set.
The Travel Safe features include:
- Health and safety checklists – Leveraging expertise from public health organisations and industry associations across the globe, hotel owners can share information about safety measures directly on their Tripadvisor listing. These include hygiene procedures, mask-wearing guidelines, social distancing policies, and more.
- Search filter – A new filter allows users to easily find which hotels are taking these added safety precautions.
- Traveller reviews – New review submission form allows users to validate safety measures in place at individual businesses and share their experiences with other travellers.
- Q&A with business owners – If users still have questions, they can directly message business owners about their safety measures (or anything else).
A recent study from Tripadvisor revealed that 92 per cent of respondents consider cleanliness as the most important factor in selecting accommodations, with 79 per cent believing it is important to publicly display compliance to government guidelines.
Kanika Soni, chief commercial officer at Tripadvisor, said: “As travel restrictions ease, hospitality businesses must recognise the changing expectations from consumers around safety and cleanliness. That is why Travel Safe will be such a vital tool. It will provide consumers with the information and reassurance they need when they travel, while allowing businesses to build trust by highlighting the concrete steps they are taking to keep their customers safe.”
Further information on Tripadvisor’s Travel Safe initiative can be found here.