citizenM partners with Gymbox

Worldwide: Gymbox, which operates 11 gyms across London, has signed a deal with citizenM to bring its digital platform of pre-recorded classes to guests within the hotels. Utilising its Out The Box virtual platform, which launched in 2020 amid the pandemic lockdowns, Gymbox can deliver in-room exercise classes across five


citizenM announces fifth London hotel

UK: The hotel will be located in the Olympia London exhibition centre – a £1.3 billion mixed development in cooperation with Yoo Capital and Deutsche Finance International. citizenM London Olympia is a 145-room hotel which will incorporate, for the first time for the brand, a listed living area: the Apex


citizenM opens first hotel in Washington DC

US: citizenM Washington DC Capital marks the fifth US hotel for the group, and the fourth East Coast location joining two in New York and one in Boston. The 12-storey, 252-room property features seven societyM meeting rooms for up to 18 people, and a cloudM rooftop bar with terrace serving


citizenM introduces corporate subscription

Worldwide: citizenM has announced the launch of a new subscription model available through its app, with payments made monthly or annually. The corporate subscription by citizenM gives members access to workspaces in any citizenM hotel living room during the subscription period, along with three hours of meeting room use per


Matthew Bell, citizenM, on technical innovations

BHN spoke to Matthew Bell, director of operations for Europe at citizenM, about how the brand has developed and implemented technical strategies to support and personalise the guest experience in a COVID era.


citizenM eyes German market

Germany: Dutch hotel and lifestyle brand citizenM has entered into a collaboration with German project developer GBI, assessing prime locations for the brand’s entry into the German hotel market. GBI and citizenM will search for suitable properties and plots of land for the brand to acquire, and then develop the


citizenM introduces fully contactless guest experience

Worldwide: Powered by its new app, citizenM has introduced a series of enhanced safety standards that allows for a fully contactless on-property experience. Using a mobile device, guests can now open rooms, order food and beverages, control the in-room experience, and check out. Functionalities of the app include: Fully contactless


CitizenM launches new contactless experience

The Netherlands: Global budget luxury hotel brand Citizen M has announced the launch of its full contactless experience. The company has upgraded its pre-existing technological features, and instituted new limited cleaning facilities. Now, a guest can check in through an app, rather than the kiosk-based experience centred beforehand. Passports scanning,


citizenM enters Italian market with acquisition of Rome asset

Italy: The company has hired asset manager Antirion to help establish a fund to invest in existing assets that are suitable for hotel conversion, with a specific focus on Rome and Milan. The first property acquired was built in the late 1950s and has an approximate area of 7,000 square