Preferred Hotel Group introduces sustainable brand Beyond Green

Worldwide: The latest venture from Preferred Hotel Group is Beyond Green, a new hospitality brand with a debut portfolio of 24 founding member hotels. The brand is a collaboration between the Ueberroth family, the owners of Preferred Hotel Group, and ecotourism pioneer Costas Christ, the founder of Beyond Green Travel.


Beyond Green Travel acquired by Preferred Hotel Group

UK: Preferred Hotel Group, Inc., the family-owned parent company of Preferred Hotels & Resorts, has announced the acquisition of Beyond Green Travel, a tourism organisation providing sustainable services and consulting. The acquisition, finalised on 4 February 2020, marks the first by the Ueberroth family since the purchase of Preferred Hotel

COP26 green hospitality trainer appointed

Hospitality green trainer appointed for COP26

UK: Fifty Shades Greener has been selected as the Scottish hospitality sector’s green trainer to all COP26 accommodation in preparation for the United Nation’s climate convention this autumn.  From October 31 to November 12, 2021, world leaders from across the globe are set to attend the UN’s 2021 Climate Change


Golden Door celebrates victory on greenhouse gas offsets

US: Golden Door, a four-star hotel and spa resort, is celebrating a win for Climate Action, joining environmental leaders in advocating for a Climate Action Plan for the San Diego region. In response to a lawsuit brought by Sierra Club, the Center for Biological Diversity, Climate Action Campaign and others,

Preferred expands membership tiers in rewards program

Preferred expands membership tiers in rewards program

Worldwide: Preferred Hotel Group has announced a series of updates to its I Prefer loyalty program, including two new membership tiers and more. More than 3.8 million members are enrolled on the I Prefer Hotel Rewards program. In response to calls for greater differentiation in membership, Preferred has introduced two

Preferred Hotel Group promotes three women in Europe
Movers and Shakers

Preferred Hotel Group promotes three EU leaders

Worldwide: Preferred Hotel Group has announced the promotion of three females taking on leadership positions in Europe.  Brenda Collin, based in London, is the executive vice president of Europe; Roberta Possenti, based in Milan, is promoted to vice president of Europe; and Mari Carmen Marin, based in Madrid, is the account

Hotels outsource food beverage

Should hotels outsource their food and beverage offering?

When the Independent Hotel Show returns to Olympia London on 16-17 October, BHN editor – hospitality Eloise Hanson will be taking to the stage with four esteemed panellists to discuss a question many in the hotel sector are debating: where does the value lie in hotel F&B?