Monday 13 May 14:00 BST – Bonjour, bookings! Capture overseas demand for the French summer 

Hosted by BHN editor – hospitality, Eloise Hanson.

More than 15 million visitors are expected to head to the French capital this summer to watch events across the city. This webinar will explore how to attract and convert overseas travellers, capitalising on trending events to maximise on-property revenue.

You will discover:

  • A market update on EMEA hotel performance.
  • Projections for Paris room night bookings pre / during and post Olympics v Tokyo v Rio de Janeiro v London
  • How to boost bookings with a long-term marketing strategy, capitalising on cultural events for dual-purpose trips
  • Optimising your website and social channels for international audiences, from language barriers to payment options
  • How to set competitive rates, leverage distribution to the right booking platforms, and offer tailored, lucrative packages

Learn more from:

  • Preferred Travel Group

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