Reading Time: 6 minutesAlexander Novicov, public speaker and CEO of IQD Agency, explains how emotional storytelling can transform a hotel’s direct bookings and increase brand awareness. There is

Reading Time: 4 minutesJazz Bovill of Arise explores how independent hotels need to adapt to overcome the draw of affordable chain hotels by marketing the unique experience you offer.  Despite

Reading Time: 3 minutesUK: Hosted by Zoe Monk, senior editor at Boutique Hotelier, the Power Breakfast at this year’s Independent Hotel Show (IHS) welcomed Robin Hutson of Home

Reading Time: 5 minutesFormer top policeman Bob Quick talks to BHN about why he has launched a security accreditation scheme for hotels, and why it’s relevant for all

Reading Time: 7 minutesIn She Shines, Dina Soliman of BrandFull talks with some of the great minds and personalities that are shaping the world of hospitality today and

Reading Time: 4 minutesChris Blaine of Sojern offers words of advice to hoteliers looking to make the most of their Facebook ad spend. Advertisers are obsessed with Facebook and with

Reading Time: 4 minutesMark Lewis of HotelREZ Hotels & Resorts guides us through the sometimes misunderstood world of the Global Distribution System. For hotel owners and operators, whether

Reading Time: 3 minutesPhan Le, CEO and founder of VLeisure, highlights the five pillars of distribution that hoteliers should rely on to keep their business thriving in a competitive

Reading Time: 3 minutesBoutique Hotel News caught up with Sophie Shotton, GM at Yorebridge House, which won the 2019 BoHo award for best UK Country and Coastal hotel (1-20 rooms). 

Reading Time: 3 minutesThe sharing economy, which introduced companies like Airbnb, has been a major disruptor in the lodging industry. Millions of rentals – Airbnb alone has grown