Reading Time: < 1 minuteWorldwide: The Global Hotel Alliance (GHA) has added four brands to its portfolio, expanding with 22 properties across Europe, the Middle East, and Asia.
Reading Time: 2 minutesUS: Marriott Bonvoy Boutiques has extended its retail offering into art, furniture and decor with the launch of Design Shop.
Reading Time: 2 minutesUS: Bardoul Hotel Advisors has reported record 2025 demand and revenue growth for US luxury independent boutique hotels in its 2026 Boutique Hotel Report.
Reading Time: 2 minutesWorldwide: Small Luxury Hotels of the World (SLH) has added 29 members in the first three months of 2026, with its global portfolio now surpassing 700 properties.
Reading Time: 2 minutesAustralia: LiveStay, a national operator that this week combined its operations under one name, has begun construction on a combined hotel and coliving tower in the Adelaide CBD for its rebrand debut.
Reading Time: 2 minutesGermany: Multi-brand operator Primestar Group has added a fourth brand to its portfolio, June Lux.
Reading Time: 2 minutesWorldwide: The COMO Group has launched Shop by COMO, an e-commerce platform offering resort wear, homeware, wellness products, and branded hotel merchandise.
Reading Time: < 1 minuteUS: Nomada Hotel Group has introduced the Nomada Collection, a third-party management platform designed for independent boutique hotels.
Reading Time: < 1 minuteWorldwide: Marriott has entered into a joint venture with the Leali family, founders of Lefay, to bring the luxury wellness brand into its global portfolio.
Reading Time: 2 minutesSaudi Arabia: US-based investment firm Patel Family Office has entered into a joint venture with Abdelmalik Tariq Al-Qahtani Company (ATQ) Hospitality Group to introduce and operate the AYARA platform, targeting 50 hotels.
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