Reading Time: < 1 minuteBy developing a Micro-Branding strategy for their meeting venues, boutique hotels can craft their offer to compete better against the big chains.

Reading Time: < 1 minuteBoutique Hotel News editor George Sell chooses 20 key players who will be making the headlines in the boutique and lifestyle hotel sectors over the

Reading Time: < 1 minuteA monthly feature, in which Nathalie Salas from Perfect Boutique Hotel talks to branding experts on what it takes to make that point of difference.

Reading Time: < 1 minuteIn the first of a new series of interviews with suppliers to the hotel industry, George Sell talks to Heather Leisman, managing director Europe for

Reading Time: < 1 minuteSophie Maxwell, insight director at branding agency Pearlfisher, looks at the increasing synergy between boutique hotels and bespoke beauty products.

Reading Time: < 1 minuteRyan Clarke of Wallop Creative has some golden rules for luxury hospitality brands when creating a mobile social media strategy

Reading Time: < 1 minuteEvery hotel has quiet periods. Even the chicest retreats will occasionally have empty rooms. Amy Lindsay of Travelzoo looks at how to create the perfect

Reading Time: < 1 minuteA minor change to the Enterprise Investment Scheme could be of enormous benefit to the hospitality sector, and to the economy as a whole, says

Reading Time: < 1 minuteThe latest in a monthly series in which Nathalie Salas interviews the owners and proprietors of independent boutique hotels.

Reading Time: < 1 minuteDavid Taylor, managing director of 2010media, looks at how boutique hotels can effectively apply their resources to the proliferation of social media channels.