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Soft brand strategies

Soft brand strategies

Eloise Hanson 25 May 2026

Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.

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Hotel Indigo Coventry names hotel manager and head chef
Hotel Indigo Coventry names hotel manager and head chef
12 June 2026
Reading Time: 2 minutesUK: The four-star Hotel Indigo Coventry, operated by Castlebridge Hospitality, has ...
CoolRooms Hotels appoints general manager of Madrid hotel
CoolRooms Hotels appoints general manager of Madrid hotel
12 June 2026
Reading Time: < 1 minuteSpain: CoolRooms Hotels has appointed Patricia Martín as general manager ...
How HNWI mobility is shaping branded residence growth
How HNWI mobility is shaping branded residence growth
12 June 2026
Reading Time: 2 minutesWorldwide: A whitepaper from PKF Hospitality examines why high-net-worth individuals (HNWIs) ...
DLP provides $60 million loan for Margaritaville Vacation Residences Myrtle Beach
DLP provides $60 million loan for Margaritaville Vacation Residences Myrtle Beach
11 June 2026
Reading Time: 2 minutesUS: Co-developers AmeriCraft Homes and M Group Companies have secured a ...
Airbnb is not the enemy: Jesse Stein on the platform's hotel strategy
Airbnb is not the enemy: Jesse Stein on the platform’s hotel strategy
10 June 2026
Reading Time: < 1 minuteBHN editor Eloise Hanson chats to Airbnb's global head of ...
Net zero hotels: why carbon reduction must precede carbon trading
Net zero hotels: why carbon reduction must precede carbon trading
10 June 2026
Reading Time: 4 minutes[Sponsored] Dr Cedric Rodrigues, co-founder and chief product officer of Cadae, ...
citizenM expands in Washington DC with Georgetown hotel
citizenM expands in Washington DC with Georgetown hotel
10 June 2026
Reading Time: 2 minutesUS: Marriott International and Another Star are set to open the ...
EOI extended for Singapore property after hospitality policy shift
EOI extended for Singapore property after hospitality policy shift
10 June 2026
Reading Time: 2 minutesSingapore: The expression of interest (EOI) exercise for 402 North Bridge ...
AKA hotels to transition under Marriott and Hilton brands
Two AKA hotels to transition under Marriott and Hilton soft brands
10 June 2026
Reading Time: < 1 minuteUS: Later this month, two hotels operated by AKA will ...
Marylebone hotel hits market at £12.5 million guide price
Marylebone hotel hits market at £12.5 million guide price
9 June 2026
Reading Time: < 1 minuteUK: The 82 MSK Hotel in London’s Marylebone neighbourhood has ...
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