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Reading Time: 2 minutesUS: Hilton has introduced its 25th brand, the Outset Collection, with more than 60 hotels in development initially in the US.
Reading Time: 2 minutesUS: Hotel company IHG Hotels & Resorts will launch its midscale conversion brand Garner in early September initially in the US.
Reading Time: 2 minutesWorldwide: Two weeks after IHG announced the launch of its luxury and lifestyle soft brand, the group has unveiled the name as Vignette Collection. The
Reading Time: < 1 minuteThe addition of new hotel brands within the marketplace shows no sign of slowing down. Arguably, the pandemic has amplified the opportunities for new brands
Reading Time: 2 minutesWorldwide: InterContinental Hotels & Resorts is launching a luxury lifestyle collection brand in a bid to capture conversions from independent and small chain hotels. IHG is
![Thomas and Melissa Magnuson [Credit: Magnuson Hotels]](https://boutiquehotelnews.com/wp-content/uploads/2021/05/tom_mel-800x445.png "Thomas and Melissa Magnuson [Credit: Magnuson Hotels]")
Reading Time: 2 minutesUK: Headquartered in London, conversion brand Magnuson Hotels has over 65,000 hotels in its booking system worldwide and is now offering UK hotels the opportunity
