
Reading Time: 4 minutesBecca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.

Reading Time: 2 minutesUS: Bigfoot, a new AI-powered tech startup created by Airbnb alumni, helps travellers to plan their weekends by providing local activities and experiences to book.

Reading Time: 2 minutesPortugal: HiJiffy, a company that specialises in conversational artificial intelligence for hotels, has announced that it has raised €3.8 million in funding.

Reading Time: 1 minuteWorldwide: Guest communication platform HiJiffy has released the 2.0 version of Aplysia OS, its guest communications operating system that will use the power of generative AI.