![[Credit: Cardmapr on Unsplash] [Credit: Cardmapr on Unsplash]](https://boutiquehotelnews.com/wp-content/uploads/2022/02/cardmapr-rAetEswXd-s-unsplash-800x445.jpg)
Reading Time: 4 minutesAndrew Metcalfe, chief technology officer at Guestline, outlines three trends set to shape hotel operations and increase profitability this year.
![[Credit: Domenico Loia on Unsplash] Guestline research shows digital marketing as among the top priorities for hoteliers ahead of reopening](https://boutiquehotelnews.com/wp-content/uploads/2021/05/domenico-loia-hgv2tfoh0ns-unsplash-800x445.jpg)
Reading Time: 2 minutesUK: Research from Guestline shows that digital marketing strategies alongside contactless and online solutions are among the top priorities for hoteliers across the Guestline customer