Reading Time: < 1 minuteBHN speaks to Christophe Peymirat, head of Uber for Business, about why connecting transport with overnight stays makes “a tonne of sense” in helping to provide a unified view of the customer, and the role that mobility plays in enhancing the guest experience and loyalty. Filmed at Mews Unfold at the Muziekbouw, Amsterdam.
Reading Time: < 1 minuteBHN speaks to Duncan Wardle, founder of ID8 and former head of innovation and creativity at Disney, about why brands struggle to embrace change, how businesses can evolve without disaffecting loyal customers, and how AI can support experiential programming.
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