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Mitra Ghamsari

The investment case for branded residences in Southern Europe

Eloise Hanson 6 February 2026

Reading Time: < 1 minuteBHN talks to Mitra Ghamsari, CEO of Persepolis Investments, about how the lack of standardisation in Southern Europe’s branded residences is opening the door for new brands and investment opportunities. Filmed at the Atlantic Ocean Hotel Investors’ Summit (AOHIS), organised by HOFTEL, at the NH Collection Eurobuilding Hotel, Madrid.

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