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How US tourism trends are shaping the UK market

How US tourism trends are shaping the UK market

Eloise Hanson 18 February 2026

Reading Time: < 1 minuteBHN speaks to Patricia Yates, CEO of VisitBritain and VisitEngland, to discuss the impact of US political shifts on UK travel flows as well as how regional mayors are deliberating the introduction of a tourism tax. Filmed at the BWH Hotels GB Annual Members’ Conference at The Belfry Hotel & Resort.

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