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US: Aman Group has launched ATMA, an ultra-luxury brand focused on advanced wellness programming developed exclusively by ATMA global partner, Novak Djokovic.
Meaning “the spirit” or “the true self” in Sanskrit, ATMA combines wellness, sport, nutrition-led dining, design and experiential entertainment.
ATMA Miami, designed by SHoP Architects with interiors by Studio Paolo Ferrari, will debut as the brand’s first destination. It is being developed by OKO Group and Oak Row Equities, with completion scheduled for 2031.
The project comprises a hotel, branded residences, and an ATMA private members club. It will also feature nutrition-focused wellness concepts, restaurants, bars, entertainment venues, and performance spaces.
A 120,000-square-foot spa and wellness centre will be developed in partnership with Djokovic, offering performance and recovery experiences alongside indoor padel, tennis and squash courts, a fitness centre, group and private training studios, mobility and conditioning labs, a medical wellness centre, and dedicated recovery spaces.
The residences will range from one-to-five-bedroom homes to six-bedroom penthouses. Residents will have access to dedicated amenities, including a private pool, fitness centre, spa facilities, lounge, and coworking space.
Residents will also receive priority nomination to join the invitation-only ATMA Club, which will provide preferred access to dining, wellness, sporting and social facilities, alongside personalised services and programming.
Chairman and CEO of Aman Group, Vlad Doronin, said: “For close to four decades, Aman Group has set the benchmark for exceptional design, privacy, unparalleled service and transformative experiences. ATMA builds on that legacy to create a new awakening in hospitality, one that brings together wellness, performance, longevity alongside innovative design and experiential events.
“Appointing Novak Djokovic as ATMA’s global partner, and working together to create a new frontier of wellbeing, is a meaningful evolution of our collaboration. With the introduction of ATMA Miami as the first expression of the brand’s vision, we will create an extraordinary destination that embodies the energy of the city while pioneering the future of performance living.”
Djokovic said: “Throughout my career, I have learned that true performance is built on balance, where training, recovery, nutrition and mental wellbeing work together to support longevity and sustained excellence. I am excited to continue my relationship with Aman Group in my contribution to ATMA, a brand that mirrors my own philosophy so closely. Developing wellness programming and state-of-the-art facilities, with the ambition to inspire people to live with purpose and perform at their best, ATMA Miami will sit at the pinnacle of what performance living can achieve.”
Highlights:
- Luxury hospitality brand Aman Group has launched ATMA, an ultra-luxury “performance living” brand featuring advanced wellness programming developed in global partnership with Novak Djokovic.
- Debut property ATMA Miami is being developed by OKO Group and Oak Row Equities for completion in 2031, with architecture by SHoP Architects and interiors by Studio Paolo Ferrari.
- The master-planned development encompasses a hotel, one-to-six-bedroom branded residences, and an invitation-only ATMA private members club.
- Property amenities include a 120,000-square-foot spa and wellness centre equipped with indoor padel, tennis, and squash courts, mobility labs, group fitness studios, and a medical wellness recovery centre.
