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UK: Morgans Hotel Group is to manage a 200-room London hotel under its Hudson lifestyle brand.
Morgans says Hudson London, scheduled to open in early 2015, “marks the beginning of an international growth plan to introduce the brand into gateway markets around the globe”. The announcement of the second Hudson-branded property from Morgans Hotel Group coincides with the re-launch and $30 million renovation of the original Hudson location in New York City.
“Plans for the London property reflect a social and cultural phenomenon where the emphasis is placed on unique personal experience, emotion and individuality, appealing to a certain sensibility rather than a particular age or social class,” the company added.
“We are delighted to announce the development of our first international Hudson-branded hotel,” said Michael Gross, chief executive officer of Morgans Hotel Group. “Hudson is our gateway brand, offering guests a unique and social experience, in a creative, unexpected environment. We are looking forward to bringing the spirit of our celebrated New York property to a global stage, and elevating Hudson into a truly international brand.”
www.morganshotelgroup.com
13/06/12
