Sponsored by likeMagic and London Rock Partners By 2027, branded residence supply levels are forecast to almost double today’s current volume and exceed 1,100 schemes. With non-traditional hospitality brands entering the market combined with the growing trend for hotel groups to launch standalone residential projects, the sector is evolving at pace.
Chris Graham, managing director of Graham Associates and author of Branded Residences: An Overview, tells BHN about this evolving asset class. • What distinctive services or characteristics define the branded residence experience? “There is an ever-growing list of services and facilities that developers are incorporating in their branded residential offerings, ranging
Chris Graham of Graham Associates has published a report looking at the branded residence phenomenon. As the intro to the report, by WATG’s Muriel Muirden, says: “The branded residence sector continues to intrigue developers, investors and real estate advisors”. Graham has collated and supplemented existing research in to the sector
US: German car manufacturer Mercedes-Benz has partnered with real estate firm JDS Development Group to build a 67-storey mixed-use tower in Miami.
Portugal: Luxury hotel and resort brand Martinhal Family Hotels & Resorts will open a property in Lisbon this May, featuring branded hotel residences and serviced apartments.
UAE: Emirati hotel brand Rove Hotels has ventured into branded residential housing and serviced residences by introducing Rove Home.
UAE: Lifestyle hospitality company Ennismore has signed its first standalone residences in Dubai under the SLS brand with Roya Lifestyle Development.
UAE: Investment firm Shamal Holding will develop the Baccarat Hotel & Residences in downtown Dubai, set to open in 2026.
UAE: Mama Shelter will launch the first Mama Residences in the Business Bay Area of Dubai.
