About the editor

Eloise Hanson – Hospitality Editor, Boutique Hotel News & Serviced Apartment News

Eloise Hanson has become a recognised voice in the global hospitality conversation, shaping how the industry interprets shifting consumer behaviours and market dynamics. Since joining International Hospitality Media in 2019, Eloise has risen from intern to hospitality editor, now leading editorial strategy across Boutique Hotel News and Serviced Apartment News. Her journalism spans breaking news, long-form features, and multimedia content including nearly 100 webinars and podcasts, where she has built a reputation for delivering accessible yet incisive analysis. Covering everything from luxury boutique hotels and branded residences to serviced apartments and corporate travel, Eloise offers unparalleled perspective on the future of hospitality.

Eloise is the editor of Boutique Hotel News and Serviced Apartment News – two leading B2B media platforms covering the global hotel and extended stay industries.

She regularly connects with industry leaders through interviews, panels, and live events, sharing practical strategies and fresh viewpoints.

Highlights include:

• Appointed by a national UK hotel group to steer a results-focused discussion, delivering practical strategies for independent hotels to maximise social media impact.
• Co-hosted a black-tie awards ceremony for the global serviced apartment, aparthotel and extended stay industry.
• Addressed hotelier members at a global consortium’s annual conference on the evolving role of luxury travel trade media and how to strengthen brand positioning.
• Featured at the annual conference of a leading US hospitality software platform to interview the company’s CEO on innovation in hotel technology.
• Led a high-profile fireside chat with a US hotelier CEO at an international hotel investment conference on growth strategies, market challenges, and emerging opportunities.
• Invited by a global professional body for hospitality and leisure professionals to appear as a podcast guest, sharing insights on industry legacy, brand value and future leadership.

Eloise draws on her industry knowledge to guide conversations on the following topics:

Performance and Growth

Exploring how evolving KPIs, investment strategies, and development opportunities are driving company success and shaping the global hospitality market.

Technology and AI

Examining how the latest innovations in hospitality tech and artificial intelligence enhance efficiencies and strengthen competitive advantage.

Marketing and Loyalty

Showcasing strategies that expand reach, deepen guest engagement, boost lifetime value, and build stronger brand equity.

Market and Consumer Insights

Revealing how the psychology of the modern traveller is shaping trends and informing strategic decisions.

Operations and Guest Experience

Understanding how team management, workflow processes, and guest experience initiatives improve service quality and business impact.

Sustainability and ESG

Navigating regulatory frameworks, financial planning, and strategic roadmaps to ensure compliance and long-term resilience.