Reading Time: 2 minutesBill Barnett, managing director of C9 Hotelworks, discusses the absence of B2C communication and urges hoteliers and their marketing teams to not forget existing customers. As

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks, examines the use of technology by hotel chains and its lack of appeal to the next-gen workforce. My

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, explains why hotel managers should “kill the annual business plan”. As I madly type away on the

Reading Time: 4 minutesBill Barnett, managing director of C9 Hotelworks Company, looks at the demise of OTAs and DMCs in the face of technological advances. Jesus, the virtual

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, explores why people rather than products should be at the centre of brand development. One of my

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, looks at the “creative nightmare” of virtual meetings. There is no mistaking the sound of a flushing

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, explores the inflexibility of interior design and a shift away from the concept of four walls. It’s Monday

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, reflects on the last few months and how the pandemic has fostered innovation. Help. I’m stuck in

Reading Time: 2 minutesBill Barnett, managing director of C9 Hotelworks Company, shares his thoughts and experiences on hotel chain communication and distribution throughout the crisis. While we are

Reading Time: 3 minutesBill Barnett, managing director of C9 Hotelworks Company, shares his view on the redundancy of hotel F&B outlets. From buffets to welcome drinks, overly standardised